It is gaining momentum the idea that business enterprises should have a social impact and thus, they should respond to a blended logic, not purely economic. If previously social entrepreneurs where considered exclusively as the ones active in nonprofit sectors, nowadays it is believed that economic and social propositions cannot be separated, rather conceived as a unique component. Examples are easily found. TOMS’, for instance, brands itself as a ‘One for One’ business. For each item purchased – whether it be shoes, eyewear, or coffee – TOMS helps a person in need, delivering a pair of shoes to a child or assisting with eye care or safe water in developing countries. Eyewear brand Warby Parker has a similar buy one, give one mission. With a different approach Ben & Jerry’s, the ice cream company that is now a subsidiary of Unilever, has its social identity committed to environmental causes, sustaining initiatives and movements around the world to fight climate change. Finally, baby food producer Plum Organic upholds the company’s strong business sustainability values through recycling programs and a constantly renewed packaging and labeling system.

http://www.forbesindia.com/article/ie/hybrids-the-doubleedged-business/47199/1