Welcome to the Webpage of Stefanie Beninger’s Marie Sklodowska-Curie Fellowship
This research project, which commended November 2019, focuses on understanding the role of resources in building resilience in marketing systems of refugee-run businesses in Europe. Dr. Stefanie Beninger is an Assistant Professor of Marketing, IE Business School at IE University.
The Project
The project seeks to understand the resilience of marketing systems comprised of refugee-run businesses. Resilience is the ability of a system to recover in the face of disturbances and is part of the United Nation’s Sustainable Development Goals related to communities.
The research output aims to contribute to the refugees themselves, their host countries, and the public and private sector, and thus to the future of Europe and the wider global community.
The project includes longitudinal fieldwork to collect observational and interview-based data in Europe towards the creation of theoretical models to further academic understanding of resilience and marketing systems, while aiming to create actionable models that can be used to strengthen economic activities of refugee-run businesses and their related systems.
Output and Outreach
Workshops
Resilience and Sustainability in Marketing Systems, IE University, November 11, 2019
In November 2019, I organized a workshop that welcomed marketing scholars from around Europe and further abroad to discuss resilience. During this workshop, we shared ideas and discussed ongoing research work. We learned, for example, about urban refugees in marketing systems and discussed issues and challenges related to resilience.
Invited Speaking Engagements
Keynote Speech: Risk & Resilience Festival, University of Twente, the Netherlands, November 8, 2019.
I was thrilled to be invited to be a Keynote Speaker at this conference, which brought together over 500 people, including students, general public, policy experts, business and nongovernmental practitioners, and academics. My keynote was titled: Towards a resilient future: Balancing stability and change. During the keynote, I discussed the challenges and opportunities involved in seeking resilience.
More information here
Session Speaker: Risk & Resilience Festival, University of Twente, the Netherlands, November 8, 2019
During this day long conference, in addition to being a Keynote, I also hosted a 45 minute session called Resilience & System Thinking: Challenges & Opportunities. During this session, I encouraged participants to go beyond a linear and siloed perspective towards viewing the world as comprised of interconnected and holistic systems.
More information here
Academic Conferences
Track co-chair: Forcibly Displaced Communities & Marketing Systems, 45th Annual Macromarketing Conference, Universidad de Los Andes, Bogotá, Colombia, July 2017
I am co-chairing a track at the upcoming Macromarketing conference, together with Beatriz de Quero Navarro (Universidad Loyola Andalucia, Spain) and Marcos Ferreira Santos (Universidad La Sabana, Colombia). We are inviting scholars from across the globe to submit their academic work that furthers our understanding of forcibly displaced communities and refugees and join us in Bogota in July for the Macromarketing Conference.
More information on the conference can be found here.
To read more about this conference track or to submit a paper, click here.
Publications and Working Papers
Please click here for a full list of my peer-review publications to-date.
Please click here to see my co-authored business cases.
These cases have been used in classrooms and boardrooms around the globe – with over 20,000 cases sold to date. Two of these cases were global best-sellers with Ivy Publishing!
Working Paper: Understanding Refugee-run Marketing Systems in Settlements
This paper is assessing the current theoretical knowledge academic marketing scholars have related to marketing systems comprised of refugee-run businesses in settlements. This paper will be submitted to the upcoming 45th Annual Macromarketing Conference taking place in Bogota, Colombia in July 2020.
About Dr. Stefanie Beninger
Dr. Stefanie Beninger is a Canadian-Dutch researcher. She is a full-time tenure track Assistant Professor of marketing at IE Business School at IE University in Madrid, Spain. She holds a PhD and BBA from the Beedie School of Business at Simon Fraser University in Canada, an Executive Certificate from Kellogg School of Management, and an MBA from Nyenrode Business University in the Netherlands.
Dr. Beninger is a board member of both the Macromarketing Society and the International Society of Markets and Development, and on the Manuscript Review Board for the Journal of Macromarketing. She is also affiliated with the Co-Laboratorio Project. She has published in academic journals and presented at a variety of international conferences.
Dr. Beninger has taught marketing at various institutions, including as a tenure-track professor at IE Business School (Spain), a lecturer at Simon Fraser University (Canada), a co-lecturer at Nyenrode Business University (the Netherlands), and a guest lecturer at University of Mandalay (Myanmar) at both the undergraduate and graduate level.
During her doctoral work, Dr. Beninger won the Joseph Armand Bombardier Canada Graduate Scholarship, a $105,000(Cdn) doctoral scholarship from Canada’s Social Science and Humanities Research Council.
Before her academic career, she worked in marketing and management in both Canada and the Netherlands.
You can learn more about Dr. Beninger here
About the Marie Curie Fellowship
The Marie Sklodowska Curie Fellowships is one of the most prestigious and competitive Sub-Programs of the EU H2020 Program. This two-year fellow is awarded to the most promising researchers to help them develop their research career in Europe.
More information can be found here.